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Prescription eyewear that turns heads

Were you called four-eyes as a child? Mocked for your oversized spectacles? How the perception of prescription glasses has changed.

No longer are spectacles only associated with the elderly librarian checking out your books, or the nerdy straight-A pupil, with no fashion sense.

Apart from serving the primary purpose of improving your eyesight, today the glasses you choose are a fashion statement and symbol of intellect, which intensifies your attractiveness.


Gone are the days of being ridiculed for donning prescription eyewear, as they have since become the envy of your peers, making you a trendsetter in your own right.

The proof of the trailblazing power of glasses is seen everyday and celebrities have realised this too. From Johnny Depp to Anne Hathaway, even the stars sport frames to exude the more sultry appeal offered by trendy eyewear. Your glasses keep you fashion forward, whether going for bold black frames is your style or opting for a slick frameless lens – your glasses make a lasting impression wherever you go.


While glasses still makes you appear as brainy as perceived in the past, it’s no secret that intelligence is sexy. While surveys have proved that many prefer Clark Kent over Superman, research has also shown glasses are associated with a higher level of intellect. In 2018, an extensive study by researchers from the University of Edinburgh revealed a positive correlation between poor eyesight and higher levels of intelligence.
The team analysed data from 300,486 individuals and were able to identify that people who wore glasses possessed a higher cognitive ability. Associated with a higher level of intellect, your glasses allow people to perceive you as well-studied, with more clout and confidence that allures to success.


The age-old debate of whether glasses make you more attractive, has been settled by numerous surveys and to no surprise, in some cases spectacles have been said to make one look up to 70% more attractive.

In 2011, a study by the Swiss Journal of Psychology revealed that people who wear glasses are viewed as more attractive and more likable.

However, it is not just a perception. Scientists have long known that a symmetrical face is more attractive. Your eyewear helps create the illusion of balanced facial features, literally making you look better. Fancy your appearance shrouded by an air of mystery? Your glasses offer you more ambiguity and intrigue – always perceived attractive characteristics.

Your eyes have been labelled as the ‘windows to the soul,’ and the eyewear you choose draws attention to them from those around you. Accentuating your sauve attire or dressed-down for a more casual get-up – your glasses are an extension of your personality. That being said, choosing the perfect eyewear to match your guise is of paramount importance.

Offering the most comprehensive visual examinations, Biovision Optometrists showcase the most exclusive and unique range of eyewear. Established in 2000, Biovision Optometrists is registered with the South African Optometric Association (S.A.O.A) and the Health Professions Council of South Africa (H.P.C.S.A).

Biovision Optometrists correct common sight problems including nearsightedness (Myopia), farsightedness (Hyperopia), as well as Astigmatism and Presbyopia (age-related changes of the eye which cause blurry vision when reading).

With the widest offering of premium brands including Emporio Armani, Dolce & Gabbana and Tom Ford among others, Biovision Optometrists make for a logical choice for style and professional optometry.

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